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Effectiveness of Social Media Marketing & Public Relation of Sanitizer Manufacturers on Perception of Customers: A Study of Jharkhand (India)

• Authors : Kumar, M.¹; Singh, S²

• Source: Sumedha Journal of Management 9(3):40-48. 2020

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Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres

• Authors : Samantha Ford; Jeannette Littlemore; David Houghton

Subjects: Linguistics and Language; Nonprofit organization; business.industry

• Source: Metaphor and Symbol. 36:207-228

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Forming Partnership Relations by Applying Social Media Marketing Tools

• Authors : Nadiia Proskurnina

Subjects: social selling; business.industry; lcsh:HB71-74

• Source: Problemi Ekonomiki, Vol 4, Iss 46, Pp 201-209 (2020)

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Social Media Marketing for User Engagement: Evidence from Bosnia and Herzegovina

• Authors : Minela Zerdo-Puljić; Ensar Mekić

Subjects: User engagement; business.industry; Sociology

• Source: Open Journal for Information Technology. 4:13-24

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Engagement in a social media: an analysis in higher education institutions

• Authors : Eric David Cohen; João Coelho Soares; Ricardo Limongi

Subjects: Higher education; business.industry; 05 social sciences

• Source: Online Information Review. 46:256-284

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Book Review 'Digital and Social Media Marketing: Emerging Applications and Theoretical Development'

• Authors : Hsuan Hsu

Subjects: General Computer Science; business.industry; Sociology

• Source: Information Technology & Tourism. 24:161-163

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Engaging students through social media. Findings for the top five universities in the world

• Authors : Josep-Lluís Olmo-Arriaga; Eva Perea Muñoz; August Corrons

Subjects: Marketing; Social network; Higher education

• Source: Journal of Marketing for Higher Education. 32:197-214

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Rethinking Academic Library Use of Social Media for Marketing: Management Strategies for Sustainable User Engagement

• Authors : Philip Calvert; Kingsley T. Ihejirika; Anne Goulding

Subjects: Public Administration; business.industry; 05 social sciences

• Source: Journal of Library Administration. 61:58-85

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The Impact of Enhancing Social Media Marketing Knowledge on Customer Attraction and Engagement for University Organizational Growth and Development from the TRACK Theory

• Authors : Austin Musundire; Glenton Khulani Sambo

Subjects: business.industry; Organizational growth; Context (language use)

• Source: International Journal of Applied Management Theory and Research. 2:19-40

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The importance of social media marketing for MSMEs in Jakarta to meet the challenges in the new normal era

• Authors : A.I. Molle

Subjects: New normal; business.industry; Public relations

• Source: Contemporary Research on Business and Management ISBN: 9781003196013Contemporary Research on Business and Management

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